BelayAb Pharmaceuticals PLC was founded with the mission of promoting healthier lives across Africa by improving access to quality medicines and providing continuous health monitoring. Taking an ecosystem-based approach, the company aims to tackle the multifaceted challenges of healthcare in Ethiopia.

Belayab pharmaceuticals operates in retail pharmacy and medical supply distribution and is preparing to expand into diagnostic services. Although rooted in Ethiopia, the company aspires to elevate healthcare standards across the continent. Its entry into the retail pharmacy sector began through a franchise partnership with Haltons Pharmacy (a subsidiary of mPharma), aiming to broaden pharmacy access throughout Ethiopia.